This is a crash course on surviving COVID-19 and emerging stronger
The outbreak of the COVID-19 has resulted in in-person events coming to a halt and likely an impossibility in the many months to come?
What do you do when your events are cancelled or postponed indefinitely? What do you do to ride through the storm? What is the new normal going forward?
Learn how to best adapt to this rapidly changing environment. There is no silver bullet to survive through this crisis but we can collectively make the best out of the situation.
Dates: 14, 15, 18, 19 May 2020, 2:00 - 6:00PM
Course Fee: As low as $81.10
(Details of course fees are in a later section)
Assessing Your Situation & Opportunities Ahead
Assess where your business is today and consider your options. Should you pivot online or perhaps to other activities? What are your manpower considerations?
Join Aloysius Arlando (Chairman, SACEOS) as he shares the situation both from a macro and micro-perspective as head of the association as well as the CEO of an events venue company itself.
Session Length: 3.5 Hours
Business Model Transformation &Financial Survival
The world will eventually recover, and you have the unique opportunity to emerge stronger than before. Understand the core strengths and fundamental premise of your business and leverage it for maximum momentum moving forward. Learn about business model innovation and transformation as we get ready for life
The most important thing businesses need to focus on now is SURVIVAL. Learn about the various Government Grants and Support Packages available, as well as other Events-specific measures, to save the business financially.
Understand cash flow and burn rate, the available Government incentives, and calculate a sustainable make-or-break point for operations.
Session Length: 4 Hours
Digitalisation & Going Virtual
Transforming digitally is now an imperative. Adopt technological solution into your operations and product to make the best out of the situation.
Explore digital solutions for this industry, learn about the technology innovation that will change the industry and how to adapt to them.
Session Length: 4 Hours
Marketing & Monetisation
Understand the various models of digitalisation for events, monetization models, and how sustainable businesses are created through this structure.
Tying everything that's been covered in the first three sessions, the last session will cover topics on communicating the value proposition you have developed to your target audience, and getting their engagement,
Session Length: 3.5 Hours
Chief Executive Officer, SingEx Holdings Pte Ltd
Aloysius Arlando is the Chief Executive Officer of SingEx Holdings, a wholly-owned subsidiary of Singapore investment company, Temasek Holdings. SingEx Holdings comprises several entities focusing on the venue management and events development businesses. They include SingEx Venues Pte. Ltd., which manages the Singapore EXPO Convention and Exhibition Centre, the largest purpose-built MICE venue in Singapore; and SingEx Exhibitions Pte. Ltd., the event management arm which develops and manages exhibitions, conferences and other business events relating to key industries of the future economy.
Since taking over the helm in 2010, Aloysius has built up a portfolio of MICE-related ventures, both regionally and globally, as well as developed its suite of business event solutions and venue management services to new standards. Singapore EXPO and MAX Atria was awarded Best International Venue 2016 by UK’s Exhibition News and Best Business Event Venue in 2018 and 2019 by Singapore Tourism Board, while SingEx Exhibitions was awarded Best Trade Conference Organiser in both years and Best Exhibition Organiser in 2019. Through her head office in Singapore and subsidiaries in Delhi, Guangzhou, Jakarta and London, SingEx stages a portfolio of over 25 proprietary trade events in India, China, Indonesia, South Africa, UK and Singapore.
Prior to SingEx, Aloysius spent 18 years in various leadership positions in Singapore’s public sector. While he was at the Singapore Tourism Board (STB) and Ministry of Trade & Industry, he advanced the development plans for Singapore's tourism, business travel and MICE industries. He was a key member of a multi-agency committee responsible for Singapore’s Integrated Resorts projects, where he oversaw the MICE development aspects. He also served in the Ministry of Manpower where he spearheaded lifelong learning and workforce development efforts.
In 2004, Aloysius received a Public Administration Award in recognition of his achievements. Aloysius capped off his stint in the public sector as the Assistant Chief Executive of Business Travel and MICE in STB, where under his watch, Singapore emerged as the Top International Meetings City and Asia’s Top Country and City for Meetings by the Union of International Associations for the first time. He was also concurrently serving as the
Executive Director of the organising committee for the Asia-Pacific Economic Cooperation (APEC) Singapore 2009 high-level meetings.
In line with his role at SingEx, Aloysius was nominated in 2014 as the Vice-Chairman of the Asia- Pacific Chapter of The Global Association of the Exhibition Industry (UFI) and Vice-President of the International Association of Convention Centres (AIPC) in 2015. Aloysius is now the President of SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers) and President of AIPC, the first Asian to assume the association’s presidency.
Founder, Digital Influence Lab
Founder, Digital Marketing Summit Asia
Sharon Neo is the founder of Digital Influence Lab (DIL), with over 8 years of experience in digital marketing and having its presence to Shanghai, San Francisco, Kuala Lumpur, and Phnom Penh. As the only agency appointed by SPRING Singapore (now Enterprise Singapore), DIL has helped many local SMEs to build their digital marketing capabilities through consultancy, implementation, and training.
Sharon also founded Digital Marketing Summit Asia in 2015, and brought the event from offline to online in 2016, making it the largest virtual summit for marketers in Asia, with over 50,000 participants across the region and a 400% increase in profitability. Sharon has since also organized multiple international virtual summits such as Tech Marketplace Summit and Digital Agency Summit, and has also helped to generate leads and market for other virtual events.
Adjunct Faculty, Singapore Management University
Director, Internationalisation & Innovation Management Programmes
Ivan Chang is an Adjunct Faculty at Singapore Management University, focusing on Entrepreneurship, Negotiation, Strategic Management and Innovation, as well as Accounting. He also leads the university's internationalisation and innovation programmes for executive education. Through his roles, he has launched multiple programmes to Silicon Valley, Seattle, Israel, Laos, Indonesia, and Vietnam.
Ivan is also the Co-Founder and Former Executive Chairman of Wonder Group, which helps clients build and manage offshore software development teams through its nine campuses worldwide. As the Executive Chairman, Ivan oversaw investor relations and helped the firm close a multi-million funding round from Singapore Press Holdings and Plug and Play US.
He is currently a Board Member on SGTech (formerly Singapore Infocomm Technology Federation), National Youth Council, and Make-A-Wish Foundation Singapore.
A serial entrepreneur, Ivan began his start-up journey at the age of 14. His first company, an apparel printing and corporate gifts firm, was set up with just S$72 and sold five years later. His journey reached a new high in 2011, when he co-founded his first start-up which was acquired in 2015 for an acquisition valued at S$2.5m.